Lucas Gouveia is an experienced marketing professional currently serving as the Growth Marketing Manager at MANUAL since April 2023, where responsibilities include budget control, performance team management across various channels, and strategic customer acquisition planning. Previously, Lucas held the position of Head of Marketing and Growth at Hit from June 2021 to April 2023, contributing to the establishment of key marketing strategies for an international P2P betting startup. Prior roles include Marketing Manager, Performance Coordinator, and Paid Media Strategist at Raccoon Marketing Digital, where leadership and large-scale campaign planning were essential. Lucas holds a degree from Universidade Federal de São Carlos, earned between 2012 and 2017.
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