Sneha Liza George

Sneha Liza George is a seasoned data professional with extensive experience in business intelligence and analytics. Currently serving as a Senior Business Intelligence Analyst at Mapbox, Sneha has made significant contributions by performing lead funnel analysis, developing churn dashboards, and creating predictive models to enhance customer retention and engagement. Previous roles include Business Intelligence Analyst and Consultant at AArete, where Sneha leveraged machine learning and SQL to optimize healthcare operations and identify cost-saving opportunities. Earlier experience includes working as a Decision Scientist at Mu Sigma Inc., where analytical insights led to increased revenue and reduced churn for digital advertisers. Sneha holds a Master of Science in Business Analytics from The University of Texas at Dallas and a Bachelor's degree in Computer Science from Karunya Institute of Technology and Sciences.