Rika Adrina S.

Rika Adrina S. is a seasoned media professional with a diverse background in broadcasting, journalism, and digital content creation. Currently serving as a Weekend Announcer and Social Media Executive at Media Prima Berhad since February 2022, Rika creates and manages engaging social media content for Fly Fm. In addition, Rika has been a Beauty Journalist for Beauty Insider, focusing on beauty, skincare, and wellness across digital platforms. Previous experience includes roles as a Digital Imaging Technician, Line Producer, and Production Assistant at Reservoir World Sdn Bhd, where Rika collaborated with notable brands. Earlier positions also include Social Media Manager at A Pie Thing and event management roles. Rika holds degrees in Film & Media from the University of Wales Trinity Saint David and Professional Communication from International University of Malaya-Wales.