Felicia Larsson is a skilled marketing professional with extensive experience in global marketing management, currently serving as Global Marketing Manager for Service & Aftermarket at Marel since September 2023. Previously, Felicia held key marketing leadership roles at HID, where responsibilities included overseeing marketing strategy for the consumer authentication business unit and managing a marketing budget, along with leading worldwide marketing initiatives aimed at pipeline growth. Felicia's career also includes significant contributions as Global Marketing Project Manager at ASSA ABLOY Entrance Systems, where responsibilities spanned service marketing and international agency collaboration, and earlier roles in marketing coordination and content strategy at Peritum AB and IBM. Felicia holds a Bachelor of Science in Media Communications Technology and advanced education in Project Management from Linnaeus University, complemented by studies at Berghs School of Communication.
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