Milagros Borda

Milagros Borda is an experienced ecommerce professional currently serving as the Head of Ecommerce at CHER. since November 2023. Prior to this role, Milagros worked as Coordinador de comercio electrónico at ÍNTEGRA, focusing on full funnel strategies for customer acquisition and retention. Previous positions include Coordinador de comercio electrónico at Caro Cuore, where responsibilities included KPI analysis and website optimization, and Brand Manager at Culligan Argentina, developing full-funnel marketing strategies. Milagros began a career in marketing as an Asistente de marketing at The Estée Lauder Companies Inc., and has further enhanced skills through education, obtaining a Licenciatura en Publicidad from Universidad de Ciencias Empresariales y Sociales and completing courses in E-commerce and UX/UI design at Coderhouse.