Ashish Goupal

Ashish Goupal took over as CEO & Managing Director of Marico Bangladesh Limited (MBL) in July 2018. In February 2022, Ashish took over as CEO of Middle East & North Africa (MENA) business as well as New Country Development (NCD) business along with Bangladesh. He is a member of the Executive Committee of Marico Group as well as a member of the Board of Marico Bangladesh. MBL is one of the fastest growing consumer goods (FMCG) companies in Bangladesh. Currently, MBL markets products in the cosmetics, personal care and food categories with household brands such as Parachute, Saffola, Nihar, Hair &Care, SET WET, Livon, Mediker, HairCode, Bio Oil among others. MBL is listed with the Dhaka and Chittagong Stock Exchanges since 2009.

After graduating from Jamanalal Bajaj Institute of Management Studies, Ashish started his career as a management trainee with global consumer durable major Samsung in year 2004 and thereafter started his long stint with Marico’s India in 2006.

During his 16+year stint with Marico, Ashish excelled and delivered path breaking performance in the areas of Revenue Management, Brand Management, New Product Development, Trade Marketing, Shopper Marketing and Demand Planning. In his career he has successfully launched New Brands and driven projects in Business Transformation, Process Transformation and Cost optimization.

Under his leadership Marico Bangladesh crossed the business milestone of 1000 Crores and won several industry accolades for it’s winning brands, corporate governance and CSR in Bangladesh.

Ashish currently serves on the Board of Marico Bangladesh, American School of Dhaka, FICCI Bangladesh and Indo-Bangla Chamber of Commerce, Bangladesh.