Salimata is the Country Director of our Senegal country programme. She has worked with MSI Reproductive Choices for over six years, holding a variety of different positions in marketing, operations, and programme management.
After gaining a Master's degree in Marketing and Communication in 2011 from the International School of Management in Dakar, she achieved a solid experience in both the marketing and banking sectors. Since joining the Senegal programme, her roles have included Outreach Channel Lead, Operations Manager, and Marketing and External Relations Director. Most recently, she leads the expansion of social marketing and drives the service delivery channels forward to reach the most vulnerable with high-quality services.
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