MarketCast
Eric S. Novak is a Senior Research Director at MarketCast since April 2022. Prior to this, they served as the US Research Director at MarketCast from May 2018 to April 2022. Eric S. has also worked as a Senior Research Manager at BNP Media from October 2016 to May 2018, where they led a team of researchers on internal market research projects and conducted custom research projects for outside clients. From October 2014 to October 2016, they worked as a Senior Consultant, Voice of the Customer at Feedback Ferret. Before that, they held various roles at Millward Brown, including Account Director, Account Executive, Senior Research Executive, and Research Executive from 2003 to 2014. Eric started their career as an Assistant Account Executive at SMZ Advertising in 2001.
Eric S. Novak attended Michigan State University from 1997 to 2001. Eric S. earned a Bachelor of Arts (B.A.) degree in Marketing, as well as another B.A. degree in Telecommunications (Media Arts).
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MarketCast
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Based in Los Angeles, MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry, with additional offices in New York, Boston, Indianapolis, and London. MarketCast works in collaboration with marketers and researchers in the development and execution of their marketing strategies, from early concept exploration through distribution. MarketCast services are available worldwide and include materials testing, such as trailers, TV spots, digital campaigns, and print ads; concept and positioning studies; exit polls; tracking studies; social media analytics; and custom research offerings. MarketCast's subsidiaries include Insight Strategy Group LLC, a leading consumer research and strategy agency that leverages deep expertise anchored in social sciences to fuel brand growth, new product introductions, and service and content innovation and Fizziology LLC, a leading social insights and analytics company.