Jenna Barson Kohen

Senior Vice President Research at MarketCast

Jenna Barson Kohen has extensive experience in the field of research and marketing. Jenna is currently working as the Senior Vice President of Research at MarketCast since March 2022. Prior to this, they held various roles at Phoenix Marketing International, including Senior Vice President of Research from November 2021 to June 2022, and Vice President of Research from January 2019 to October 2021.

Before joining Phoenix Marketing International, Jenna worked at Nielsen, where they held the position of Vice President of Research. Jenna'sresponsibilities included leading research for Tech advertisers, managing research analysts, providing guidance on business issues, and managing client relationships. Jenna also worked as a Research Director and Research Manager at Nielsen. Jenna'sexperience at Nielsen began in 2008 as a Senior Research Analyst and expanded to include major technology advertisers.

Earlier in their career, Jenna worked as a Research Analyst and Junior Research Analyst at IAG Research from 2006 to 2008. Jenna assessed the effectiveness of Telecom advertisements and product placements during this time. Jenna also gained experience as a Marketing Intern at Barson Marketing Inc from 2000 to 2006, a Website Consultant at American Securicomm in 2005, a Marketing Intern at CURION in 2005, and a Marketing Research Specialist at Kline & Company in 2004.

Overall, Jenna Barson Kohen has demonstrated expertise in research, marketing, and client management throughout their career.

Jenna Barson Kohen holds a Bachelor of Science degree in Business Administration, with a major in Marketing and Operations Management and a minor in Sociology, from the University of Delaware. No specific start or end years were provided for this educational experience.

Links

Previous companies

Nielsen logo
CURION logo

Timeline

  • Senior Vice President Research

    March, 2022 - present

View in org chart