Edgar Gerardo Rivera Flores

Edgar Gerardo Rivera Flores has extensive experience in the franchising and business development sectors, currently serving as Gerente de Expansión Italika Hero at ITALIKA since May 2017, where responsibilities include developing a network of agencies and service centers across Mexico. Prior roles include Gerente de Expansión and Gerente de Operaciones with Doctor Solución México, and Director Comercial at PPB Consultores, focusing on business development and franchise consulting, as well as representing onFRAN CRM for franchises. Edgar has held leadership positions in other organizations, including Director Comercial at Promobor and Director de Franquicias at Franquicia Arréglalo. Edgar's early career involved significant franchise marketing roles at Unilever, covering brands like Ben & Jerry's, and a tenure as Director de Franquicias at Coffee Station. Edgar holds a degree in Communications and Electronics Engineering from Instituto Politécnico Nacional and a certification in franchising from Universidad Anáhuac.