Gonzalo C.

Gonzalo C. is an experienced marketing professional currently serving as the Head of Marketing at ITALIKA since July 2021. With a robust background that includes a role as Marketing Director at Walmart, Gonzalo focused on developing strategies to strengthen emotional connections with Millennials for the Bodega Aurrera brand. Prior experience at The Coca-Cola Company involved directing consumer interaction strategies and overseeing the Sparkling Flavors Soft Drinks Portfolio, achieving significant gains in market leadership and consumer engagement. Additionally, Gonzalo held marketing leadership positions at Bacardi and Unilever, where responsibilities spanned strategic business planning and customer collaboration. Gonzalo holds a Master's in Internet Business from ISDI and a Bachelor's in Business Administration from Tecnológico de Monterrey.