Ludovico Busetto

Ludovico Busetto is an experienced professional in e-commerce and sales, currently serving as the Head of Sales & Activation for E-commerce and Selective Distribution at L'Oréal since September 2018. In this role, Ludovico oversees B2C sales channels, including O+O perfumeries and online pure players, while developing digital activation strategies. Previous positions at L'Oréal include eCommerce Senior Key Account Manager for Amazon and eRetail Manager, where a strong focus was placed on driving sell-in and sell-out activities across various brands. Additionally, involvement in MARKETERs Academy and MARKETERs Club highlights a commitment to marketing education and community engagement. Ludovico's career also includes roles at OVS, Chint Italia Srl, Gruppo Coin Spa, and Enofrigo S.r.l., with a comprehensive educational background in marketing and business management from Università Ca' Foscari Venezia and Universidad Autónoma de Madrid.