Matt Hultgren

Matt blames his weird brain on his parents. Raised by a CPA and a piano teacher, he grew up in a home where the languages of math and music merged at their common denominator: patterns.

From algorithms to musical rhythms, Matt delights in finding the order behind the chaos. He loves playing with patterns as a pianist and electronic dance music composer. He loved establishing patterns in his college basketball career (specifically patterns of winning). And he loves identifying patterns in numbers as an analyst. It’s what made him one of the industry’s leading experts on attribution.

Matt’s friends make fun of him for his Rubik’s Cube obsession, but it’s all that practice at solving challenges faster and faster that prepared him to lead Marketing Architects’ analytics team to the cutting edge of technology and innovation. It also prepared him for a role as a key architect behind the results program that drives Marketing Architects’ Emotive Solutions Platform.

When he’s not pursuing his life goal of memorizing all 60 algorithms for solving any possible Rubik’s Cube, Matt spends his time going to concerts, playing basketball and establishing a pattern of beating his dad at golf.