Marialuisa Curran, MBA, APR

Fractional Marketing Director - Lead Marketer at Marketing Direction Outsourced Marketing Experts

Marialuisa Curran, MBA, APR has extensive work experience in the field of marketing and communications. Marialuisa is the President and Founder of mezmRISE marketing, a role they have held since June 2019. Prior to that, they were a Fractional Marketing Director - Lead Marketer at Marketing Direction Outsourced Marketing Experts starting in August 2019. From April 2018 to June 2019, Marialuisa served as the Chief Marketing Officer at Infinite Owl Marketing & Design Studio. Marialuisa was also the Head of Marketing Strategy, Consultant, and Writer at ThirdChannel from April 2017 to May 2018.

Before that, Marialuisa had various roles at EasyVista, starting as the Director, North American Marketing & Sales Enablement from January 2018 to April 2018. Prior to that, they were the Senior Marketing Manager, Global Corporate Marketing from May 2017 to January 2018. Marialuisa's work experience also includes being the Director of Corporate Marketing at Catalina from June 2014 to May 2017, and a Marketing Manager at Elsevier/Gold Standard from February 2012 to June 2014.

Marialuisa has also held positions as Vice President Communications at Savtira Corporation (Start-Up) from August 2011 to February 2012, Public Relations Director at Full Circle PR from June 2009 to August 2011, and Communications Director at BODY WORLDS in May 2009.

Marialuisa Curran's roles have encompassed a wide range of responsibilities, including developing and executing marketing strategies, managing marketing teams, implementing lead generation and account-based marketing campaigns, creating marketing materials, conducting market research, managing events and PR activities, and overseeing branding and communications efforts. Marialuisa has demonstrated their expertise in utilizing various marketing technologies and tools, such as HubSpot Sales, HubSpot Marketing, Salesforce.com, and Pardot. Marialuisa has also been recognized for their achievements, including saving significant costs for companies and increasing revenue through effective marketing initiatives.

Marialuisa Curran, MBA, APR has a Master of Business Administration (MBA) degree in Marketing and Management from the University of South Florida St. Petersburg. Additionally, they hold a Bachelor of Arts (B.A.) degree in Mass Communications with a focus on Public Relations from the University of South Florida.

In terms of certifications, Marialuisa is HubSpot Sales Software Certified from HubSpot Academy, which they obtained in March 2018. Marialuisa is also Pragmatic Marketing Certified from Pragmatic Marketing, which they obtained in February 2014. Furthermore, they have earned the Accreditation in Public Relations (APR) from the Public Relations Society of America (PRSA) in January 2009.

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