Greg Warner

reg Warner is CEO and Founder of MarketSmart and the author of Engagement Fundraising. He also invented the Fundraising Report Card and the DAFwidget.

In 2013, Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers zero in on the donors most likely to support their organizations and institutions with major and legacy gifts.

Unlike big data/wealth screening services, MarketSmart’s System is donor-driven and fair. It inspires supporters to lean-in to engage and explain why they care. Greg labeled this tech-enabled donor discovery. Then the System signals when supporters need help—so your team becomes more effective and efficient as a result of knowing when to make outreach. The result for you is optimized operations and happier fundraisers — and donors — which results in less staff turnover and more revenue.