Hayes Minor Hereau

Hayes Minor Hereau has extensive work experience in strategic planning and client leadership roles. They started their career as an Account Supervisor at Geometry Global in 2004, and later moved to FCB Global where they served as an Account Supervisor and then as a Director of Strategic Planning. Hayes then joined Arc Worldwide as an Account Director before becoming the Director of Strategic Planning at The Marketing Store Worldwide. They also worked as the Vice President of Corporate Strategy at BCKSTGR, a start-up digital and social media-based company. Hayes later held roles as a Director of Strategic Planning at The Mars Agency, Epsilon, and PepsiCo, where they served as the Senior Director of Client Leadership and Strategic Planning. Currently, Hayes is the Vice President of Strategic Planning at The Mars Agency.

Hayes Minor Hereau attended Miami University from 1994 to 1998 and obtained a Bachelor of Science degree in Marketing/International Business. In 1996, they also studied at Regents College in London, U.K., where they received a certification in Laws, Hall & Associates for Advertising. In terms of additional certifications, Hayes obtained the Connected Commerce Leader Level III certification from The Mars Agency in an unspecified month of 2023. They also earned the Connected Commerce Leader Level I certification in an unspecified month of 2022, and the Connected Commerce Leader Level II certification without specifying the year of acquisition.