Daniela Licera is currently the Head of Customer Experience at Mars Wrigley México, a role they began in 2023. Previously, they served as the Head of Customer Care at Mars from 2018 to 2023 and worked as a Customer Service Coordinator at Wrigley from 2015 to 2017. Daniela's earlier career included roles as a Supply Chain Planner and Trainee, emphasizing their expertise in planning and customer service. They earned an MBA in Finance from Tecnológico de Monterrey and a degree in Industrial Engineering from Instituto Tecnológico y de Estudios Superiores de Monterrey.
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