Swagat Choudhury

Swagat Choudhury serves as the Global Digital Commerce Director for Perfect Digital Store at Mars since February 2024, focusing on enhancing digital shelf strategies, consumer engagement, and e-commerce conversion rates. Previously, Swagat held various leadership positions at Diageo from January 2018 to February 2024, including Global Head of Digital Products, where responsibilities encompassed media and content transformation, driving efficiency through AI technologies, and leading best-in-class digital product development for B2C and D2C e-commerce. Swagat's earlier roles at Diageo India involved pioneering a digital ecosystem for trade partners, launching India's first Alco-Bev e-commerce platform, and developing the lifestyle platform liveinstyle.com. Swagat's career began at United Spirits Limited and Ramms India Pvt. Ltd., focusing on trade marketing and retail communication. Swagat holds a Post Graduate degree in Design & Communication Management from MICA and a Bachelor of Engineering in Industrial Electronics from Bharati Vidyapeeth.