Lori Heino

Lori Heino has over 30 years of experience in the advertising and media planning industry. Lori currently works at Martin Retail Group as the Director of Media Planning. Lori previously held roles such as Associate Media Director, Chevy Planning, Lead Planning Supervisor, and Media Planning & Research Supervisor at the same company. Prior to Martin Retail Group, Lori worked at Intermark Group as a Media Planning Supervisor, where they oversaw traditional and interactive media planning for various regional clients. Lori also established a media planning team at Gulf States Toyota and trained them in plan development and execution. Throughout their career, Lori has worked at agencies such as Mediaedge:CIA, GM Planworks, Doner Advertising, FCB, McCann SAS, and Campbell-Mithun-Esty, where they held various media planning roles.

Lori Heino's education history includes attending Michigan State University, where they pursued a field of study in Communications. Lori also attended Wayne State University and obtained a Bachelor's degree in Speech Communication and Rhetoric.