Bao Diec Nguyen Gia

Bao Diec Nguyen Gia has extensive experience in trade marketing and brand management, currently serving as the Assistant Trade Marketing Manager at Masan Consumer Holdings since February 2019. In this role, Bao Diec Nguyen Gia is responsible for developing and executing nationwide Trade Marketing strategies for Vina Café Brands and collaborating with the Marketing team to create consumer promotions. Prior experience includes working as an Assistant Manager at Masan Consumer, where responsibilities involved evaluating trade marketing effectiveness and managing local sales events. Earlier roles included a Marketing Executive position at Annam Group, focusing on execution of sampling activities and data analysis, and as a Merchandiser at PPF Group, where Bao Diec Nguyen Gia collaborated with visual display staff and sales managers on effective point-of-sale marketing.