Heidi Genrich

As the Director of Marketing at MASHstudios, I guide the strategic direction and oversee the implementation of marketing initiatives for a design firm that specializes in custom furniture. Additionally, I provide leadership for the promotion of our DTC residential collection, LAXseries, and our dedicated custom millwork facility, MASHindustries.

MASHstudio's team of designers and engineers, driven by a strategic focus on deepening employee connection to the brand and leveraging recruitment opportunities, craft one-of-a-kind furniture that impeccably reflects the unique needs and culture of our clients.

Founded in 2002, MASHstudios also boasts an in-house state-of-the-art fabrication facility, enabling efficient design, manufacturing, and installation on budget and on time. In my role, I oversee all aspects of marketing, including branding, advertising, digital marketing, public relations, and content creation. I collaborate with cross-functional teams to develop and implement integrated marketing campaigns to drive brand awareness, generate leads, and increase sales. My responsibilities also include market research and analysis, competitor analysis, and customer segmentation to identify opportunities for business growth. I provide strategic guidance on market trends, customer insights, and marketing best practices to inform overall business strategy.