VP Of Quantitative Research

maslansky + partners is the leader and creator of Language Strategy®. We find the right words to make audiences listen, care, and act, based on a simple but powerful idea: it’s not what you say, it’s what they hear®.

We are researchers, strategists, and writers who spend our days helping the world's most influential and innovative organizations harness the power of language to shape opinion and change behavior.

Clients look to us for the words that will help them win. To lift a brand or reframe a reputation. To energize an issue, introduce a product, or restore trust. To navigate a crisis or simplify the complex.

Do you have a passion for persuasion, solving puzzles, and understanding what makes people tick?  

Research is at the core of our business and is an essential part of our offering.  We are looking for someone who is passionate about applying quantitative research methods and analytics to solve business and marketing challenges through the power of language.   

Responsibilities

Our VP of Quantitative Research will be based in NYC and lead our growing and highly strategic quantitative research function, predominantly focused on message and language testing, public affairs message strategy, and marketing and positioning engagements. Your role will include a number of important components from ensuring successful and efficient project execution to uncovering strategic opportunities that will help us achieve our business goals. This will include:

PROJECT TEAM LEADERSHIP & GOVERNANCE (~40% of time)

Being accountable for the quality and efficiency of all quantitative projects. 

• Plan, design, and ensure successful completion of quantitative engagements through effective management of the quantitative team and setting standards of excellence
  • Guide the quant team, language strategy teams and clients to design survey instruments that meet the business and research objectives (being more ‘hands-on’ for complex engagements)
  • Direct analytical plans to validate hypotheses from qualitative research/uncover insights
  • Provide recommendations for slides (or content for slides) to be used in deliverables
  • Ensure accurate interpretation and reporting of data
  • Ensure that client deliverables meet or exceed our standards
• For more challenging/high-profile engagements, serve as the ‘quant lead’ with support of the team, including formulating value-added insights to provide strategic advantage for clients
• Be the subject matter expert on our work, providing thought-leadership externally and internally so that confidence in our quant capabilities is instilled in and outside of the organization

GROWTH SUPPORT (~40% of time)

Supporting new business/client opportunities

• Serve as a resource for business generated by other members of the organization for integrating quantitative research into proposals
  • Translate overall client objectives into quantitative research objectives
  • Recommend appropriate methodologies, research designs and sample frames to achieve the objectives, including consideration of timing, budget, and client sophistication
  • Work with external vendors to scope and price project
  • Co-create or create client proposals
  • Present our quantitative capabilities and proposals to clients and agencies within the Omnicom network
• Work with leadership to develop and execute a strategy that continues to grow our quantitative research business. This may include identifying/evaluating new survey techniques/question types, new analytic frameworks and/or technology that aids in data collection/analysis/reporting.

OPERATIONAL/INFRASTRUCTURE (~20% of time)

Identifying and building efficiencies and consistencies from “start of finish”.

• As we continue to grow, determine the best ways to scale and service quantitative projects, collaborating with your quantitative team and m+p’s project management organization (PMO) to implement and socialize
  • Continue to implement infrastructure, tools, and training to improve our processes, ensure consistency, and develop our team
  • Discover new standard survey questions and standardized survey formats for use in achieving different types of research objectives to simplify survey design
  • Direct the team on ways of working and templates and ensure these standards are up to date, known to all and easily accessed
  • Continue to evolve/expand our library of standardized set of charts and introduce automation, as appropriate, to present data from standard questions/methodologies
  • Identify areas of needed training and facilitating such training (while we do not expect all members of client teams to become trained in sophisticated research methods, we do need all client teams to have a strong foundational understanding of survey research)
  • Solicit feedback to look for ways to continually improve the quantitative center of excellence
• Continue to assess and streamline our process for scoping and pricing new survey research projects
  • Manage relationships with all quantitative sample and data collection partners.
  • Identify additional partners/services to add value to our offerings/meet the needs of our clients

Qualifications

What our ideal candidate will bring:

• Currently or recently in a senior role within a leading market research or management consulting firm; advanced degree preferred
• The experience and willingness to be “hands-on” at all phases of work (pitching to design, execution, analysis, and presentation) in addition to having an entrepreneurial mindset and proven track record in increasing revenues and building teams
• Strong strategic and critical thinking skills and the ability to create true insight and tell stories from research findings
• Extensive experience with messaging, positioning, reputation, public affairs, and/or political campaign research
• Knowledge of behavioral science and experience applying it to quantitative research projects
• Deep experience with various research and analytical methods, including multivariate analysis
• An aptitude for developing creative approaches grounded in research fundamentals and theorical frameworks to answer challenging business questions
• Experience collaborating with various stakeholders in a high-volume, deadline-driven, process-oriented, client-servicing environment
• Superior communication, problem solving, and interpersonal skills
• Strong technical skills and comfort evaluating and adopting new technologies (for research and across the broader organization)
• Previous experience with SPSS and/or other statistical software packages

Four reasons to join the maslansky + partners team:

1. You won’t be bored. You will work with diverse clients and industries on diverse challenges that allow you to learn every step of the way. 
2. You will be challenged and grow. We’ll make you a stronger strategic thinker, a better writer, and a more confident presenter, as part of a culture focused on feedback and committed to personal growth. If you are good, you will not get lost…your contribution will be recognized and rewarded. 
3. You can make a big impact. Our team is encouraged to use our passion and expertise to support causes that matter. Through work with PENCIL, Head Start, SBP, and our Project Good Words program, we’ve improved access to education, career opportunities, disaster relief, and clean water…to name a few.
4. You’ll definitely have a good time.  We do serious work but never take ourselves too seriously. Lots of work and lots of fun to help you stay energized and engaged.

The range below represents the low and high end of the base salary someone in this role may earn as an employee of maslansky + partners in New York City. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.

The anticipated salary range for this position is $160,000–$225,000.

This role is also eligible for an annual discretionary bonus. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and other benefits also are available. Employees from diverse or underrepresented backgrounds are encouraged to apply.

If you’re intrigued, you should have already checked out our website.  If you haven’t done so yet, we won’t hold it against you, but do it right now: www.maslansky.com.

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