Más+ Next Generation Beverage Co.
Erik Engelmann is a seasoned professional in eCommerce with extensive experience in leadership roles across various companies. Currently serving as the Sr. Director of eCommerce at Más+ Next Generation Beverage Co. since May 2024, Engelmann previously held the position of Head of eCommerce at Whole Earth Brands from January 2022 to May 2024. Prior to this, Engelmann spent over six years at Char-Broil, progressing from Director of Sales- eCommerce & TV Channel to Senior Director of National & eCommerce Retail Sales. Engelmann also worked at Focus Products Group International, LLC as Director of Sales- eCommerce D2C and National Account Manager- eCommerce, as well as at Dyson in roles such as Account Manager- eCommerce and Digital Marketing Manager. Engelmann holds a Bachelor of Science degree in Consumer Economics & Finance from the University of Illinois Urbana-Champaign.
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Más+ Next Generation Beverage Co.
Más+ Next Generation Beverage Co. is a new liquid refreshment beverage company, in collaboration with sports icon Lionel Messi, founded by the Mark Anthony Group—creator of the iconic White Claw® brand. The flagship product, Más+ by Messi, aims to inspire everyone to feel like a champion in every part of life. Lionel Messi calls it “Positive Hydration” and it’s a drink like no other. Más means “more” and the + stands for an extra boost of positivity—inspiration to enjoy more music, laughter, friends and family, and to get more out of life. Más+ is about getting and staying healthier in any part of your life. PEOPLE DRIVE GROWTH We hire passionate people because nothing great is done without passion. We foster a culture that gives people ownership, encourages innovation and celebrates success. We are building a lasting legacy, where people come first. Discover your next career move with us at Más+ Next Generation Beverage Co.