Jon Boswell

Jon Boswell is an experienced professional in sports marketing and promotions, currently serving as the Associate Athletic Director for Marketing and Promotions at the University of Massachusetts Lowell since September 2015. In this role, Jon manages marketing, promotions, and ticket sales for the Athletic Department, focusing on revenue generation and attendance, particularly in ice hockey and basketball. Prior to this, Jon held various positions, including Assistant Athletic Director for Marketing and Promotions at Merrimack College and Assistant General Manager/Director of Marketing for the Lowell Spinners, where strategic marketing plans significantly increased attendance and revenue. Jon has also contributed to the academic field as an adjunct professor teaching Facilities & Event Management at Merrimack College. Jon holds a Bachelor’s degree in Sports Marketing/Marketing and a Master’s in Sports Leadership from Duquesne University.