Eric van de Wal

Eric Van De Wal has a diverse work experience in the marketing and sales field. Eric is currently the Senior Vice President of Sales and Marketing at Massimo Zanetti Beverage USA, where they are responsible for managing all brands, distribution channels, and demand generation strategies. Prior to this, Eric held leadership roles at Snyder's-Lance, Inc., where they served as the VP of Marketing and Innovation for Clearview Foods and VP of Marketing, overseeing core brand growth and innovation. Eric also worked at Johnson & Johnson as the Senior Director of Global Marketing. Eric has a strong background in the confectionery industry, having held various positions at Mars, including Brand Management Team Director, Marketing Director, and Senior Brand Manager. Eric also has experience in sales and key account management.

Eric Van De Wal obtained their Bachelor's degree in Business Administration from Montclair State University. Eric then went on to pursue an Executive Certificate in Management with a focus on Business Administration and Marketing Management at the University of Virginia Darden School of Business in 1997. In 1998, they completed their MBA with a specialization in Marketing and New Product Development at the Rensselaer Polytechnic Institute's Lally School of Management. Recently, in 2020, Eric obtained an Executive Education Certificate in Business Administration from the Cornell Johnson Graduate School of Management, where they focused on Rethinking The Future of Retail and Brands.