Jessica Viviano

Jessica Viviano is a seasoned marketing professional with extensive experience in both B2B and B2C sectors. Currently serving as the Marketing Strategy Program Lead and Integrated Marketing Lead at MassMutual since January 2018, Jessica drives integrated marketing efforts and multi-channel campaigns while cultivating cross-functional collaboration. Previously, as a Senior Retail Marketing Manager at LEGO Group, Jessica successfully activated retail marketing initiatives and collaborated with various teams to enhance consumer engagement. Earlier roles included managing key client accounts at Acronym Media, Inc. and overseeing acquisition marketing at Sirius Satellite Radio. Jessica holds a BA in English and History from Villanova University and an MBA in Marketing and Finance from Fordham University.