Mast-Jägermeister US, Inc.
Charles Littlefield has a diverse work experience spanning various roles and companies. Starting in 2003, they worked at Diageo as a Manager in Metro New York for three years. From 2007-2008, they were an Associate Brand Manager at Frito Lay. Charles then moved on to Unilever as an Associate Brand Manager before joining E. & J. Gallo Winery as a Marketing Manager in 2008. At Bacardi, Charles held multiple positions including Senior Brand Manager, Director of Customer Marketing, and Director of Commercial Planning and Activation. From 2016-2018, they worked at HEINEKEN as the General Manager of Five Points Trading Company. Most recently, Charles has been with Mast-Jägermeister US, Inc. where they started as the Senior Director of Brand Marketing before being promoted to Vice President of Brand Marketing in December 2019.
Charles Littlefield attended Middlesex School for an unspecified amount of time, where they did not receive a degree. Charles then went on to study at Cornell University from 1998 to 2002, earning a Bachelor's degree in Industrial and Labor Relations. Later, from 2006 to 2008, they pursued a Master of Business Administration (MBA) degree from the University of Virginia Darden School of Business.
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Mast-Jägermeister US, Inc.
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Mast-Jägermeister SE of Germany (MJSE) is a leading premium spirits maker in the world. For over 80 years, the company has successfully sold the world-famous herbal liqueur, Jägermeister, and links the great tradition of a family business with innovative marketing. Today Jägermeister is marketed in over 100 countries and is the largest selling premium liqueur brand in the world. MJSE is firmly rooted in Wolfenbüttel in the German region of Lower Saxony. The company has produced its globally successful herbal liqueur based on a secret recipe of 56 different herbs, blossoms and roots at this site for over 80 years. Today, around 900 employees worldwide work for the Wolfenbüttel-based family company. For over 40 years, Mast-Jägermeister US, Inc. (MJUS was formerly known as Sidney Frank Importing Co.) and MJSE have been working in a trusted partnership and together have successfully built Jägermeister to be the top selling liqueur and an iconic brand in the United States market. SFIC was founded in 1972 by legendary brand builder, Sidney Frank. In 1974, MJSE appointed SFIC as its exclusive importer for the United States. Sidney Frank pursued new and creative ways to promote the brand, and through the introduction of ground breaking initiatives such as The Jägerettes, bar parties, the Jägermeister Tap Machine and brand sponsored bands, the company fueled sales and turned the little known brand into the number one selling imported liqueur in the United States. In 2015, SFIC became a wholly-owned subsidiary of MJUS. Based in White Plains, New York, the company staffs more than 180 full-time employees and has a network of distributors and brokers throughout the United States. MJUS prides itself on being creative and effective beverage alcohol brand stewards, and encourages a forward-thinking approach to quality brand building, while drawing inspiration from the company's proven success and rich heritage.
Employees
51-200