Hung-Chi Chen is an accomplished Data & Service Sales Director with extensive experience in the Retail and FMCG industries, specializing in profit improvement and marketing excellence through advanced MarTech technologies. They served as a Business Transformation Consultant at IBM from 2008 to 2011, co-founded Synergy EB5, and led operations at multiple organizations, including serving as a Solution Director at Merkle Taiwan until 2024. Currently, Hung-Chi develops Mastercard's merchant loyalty solutions in Hong Kong and Taiwan. They hold a Bachelor's degree in Zoology and an MBA in Strategy Management from National Taiwan University.
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