Janaina Lima

Janaina Lima is a Senior Art Director and Creative Head with extensive experience in the credit card and digital payments sectors, currently working at a creative agency embedded within Mastercard. They have a robust background in leading creative teams and collaborating with various departments to deliver comprehensive brand experiences. Janaina's expertise spans creative direction, product marketing, UI/UX design, and service design, with a particular focus on fintech and consumer activation. They have previously held key roles at Credz and Motivare Marketing De Incentivos, where they directed projects and campaigns for numerous prominent brands. Janaina is multilingual and continues to develop their skills in product growth and UX design through ongoing education.