Kar Wee Pee

Kar Wee Pee is a CRM and loyalty executive with extensive experience in digital marketing and customer engagement, having held key roles at Keppel Rewards Pte Ltd, Cold Storage Singapore, and Liquid Pay Group. As Co-founder and Chief Commercial Officer at Keppel Rewards, Kar Wee conceived a unified currency rewards network and secured significant funding for its launch. Previously, they worked at Dairy Farm International, where they developed customer segmentation systems and loyalty programs. Currently, Kar Wee serves as Director at Mastercard Payment Gateway Services, continuing to drive innovation in digital payments. They hold a Bachelor’s degree in IT from the National University of Singapore and have completed specialized training in mergers and acquisitions.