Maja Lapcevic

Maja Lapcevic is an accomplished executive with extensive experience in product development, innovation management, and emerging technologies. Currently serving as Senior Vice President of New Product Development at Mastercard since January 2019, Maja focuses on creating new value through innovative payment solutions and data services. Prior roles at Citi included Director of Emerging Technology & Innovation, where Maja advanced knowledge and experimentation with technologies such as blockchain and AR/VR. Maja also established the D10x accelerator program to support corporate entrepreneurship and led various strategic initiatives across Citi's divisions. Earlier work experiences encompass roles at InternetQ and SML Strategic Media, showcasing expertise in corporate strategy and partnerships. Maja holds a BA in International Affairs & Economics from Georgetown University.