Zoe Wong is a skilled marketing and research analyst with experience in B2B initiatives and consumer insights. At Mastercard, Zoe served as a B2B Field Marketing Analyst, planning and executing regional event initiatives for commercial growth and analyzing post-event performance for strategic improvements. As a Regional Research & Insights Analyst, Zoe led the analysis of the European Consumer Tracker, optimizing operations and presenting strategic insights to senior management. Prior experience includes a role at Intel Corporation as a UK Retail and Sales Analyst, where Zoe partnered with retailers to drive revenue through integrated campaigns and targeted digital marketing. Zoe holds a Bachelor of Arts in Business Administration and Management from Henley Business School.
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