Becca Lawson

Becca Lawson has extensive work experience in the marketing industry. Becca is currently serving as the Vice President of Marketing at MasterClass since May 2023. Previously, Becca worked at Hippo Insurance as the VP of Brand Marketing, Consumer Insights, and Customer Experience from December 2020 to March 2023. At Hippo, they focused on innovating the insurance industry and providing technology solutions to homeowners.

Before that, Becca held the role of Lead Consultant at Blackboot Brand Builders from December 2018 to January 2021. Becca worked with startup companies to help them achieve exponential growth through various marketing strategies. During the same period, Becca also worked as a freelance Business Lead, assisting brands in transitioning from advertising to brand actions.

In their earlier career, Becca served as the VP of Brand Marketing at Lyft from December 2016 to October 2018. Becca played a vital role in establishing Lyft as a significant competitor in the ride-share industry, doubling awareness, increasing rides, and growing market share. Becca also worked at Pandora as the Senior Director of Global Brand & Product Marketing from March 2015 to December 2016, where they led marketing efforts during a period of industry revolution and prepared the company for a major product transition.

Prior to that, Becca had account director roles at Goodby, Silverstein & Partners and BBH, where they gained valuable experience in advertising and client management. Their career began at SAP, where they worked as the Manager of Global Advertising from 2003 to 2006.

Throughout their career, Becca Lawson has demonstrated strong leadership skills, strategic thinking, and a passion for driving brand success.

Becca Lawson obtained their Bachelor's Degree in Advertising from The University of Texas at Austin from 1995 to 1999.