Hop Dao

Digital Content Marketing Specialist at Mastt

Hop Dao has a diverse range of work experience. They started their career as a Contributing Writer and Student Service Officer at the University of Wollongong. In these roles, they conducted research, developed marketing campaigns, and wrote articles for the University's online magazine. They also assisted Future Students with marketing campaigns on social media.

Hop then worked as a Marketing Coordinator at Strategy360, where they developed public relations and digital marketing campaigns for various services. They focused on boosting real estate enquiries and sales through online seminars and social media campaigns. They also tracked media coverage and prepared monthly newsletters.

After that, Hop worked as an Educational Consultant at Expert Education & Visa Services, where they developed and implemented marketing campaigns to generate leads. They provided education consulting services and conducted market research to design event calendars, building the brand as a multicultural education agent.

Currently, Hop is working at Mastt as a Digital Content Marketing Specialist. They are responsible for creating digital content marketing strategies and bringing real-time data to program and portfolio owners using Mastt's cloud enterprise solution for delivering capital works portfolios. Mastt is a member of Microsoft's ScaleUp program.

Hop Dao began their education journey in 2015 at the University of Wollongong, where they pursued a Bachelor of Communication and Media degree with a specialization in Journalism. This course lasted for three years, and Hop completed it in 2018.

Following their undergraduate studies, Hop pursued a Bachelor of Communication and Media (Honours) degree at the University of Wollongong, starting in 2018 and completing it in 2019. Unfortunately, no specific field of study is mentioned for this honours degree.

Continuing their academic pursuit, Hop enrolled in a Doctor of Philosophy (PhD) program at the University of Wollongong in 2020. Hop's area of specialization for the PhD is Liberal Arts and Sciences, General Studies and Humanities. This program is expected to be completed in 2023.

In addition to their academic degrees, Hop has obtained several certifications. In November 2020, they completed the "SEO Foundations" course offered by LinkedIn. Hop also completed the "Google Analytics for Beginner" course provided by Analytics Academy in September 2020. Lastly, Hop obtained a certification in "Data Analytics for Decision Making" from Bond University in August 2020.

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Timeline

  • Digital Content Marketing Specialist

    April, 2022 - present

  • Marketing Specialist

    February, 2021