Mitra Shad is an accomplished marketing professional with extensive experience in brand strategy and leadership across various sectors. Currently serving as Senior Director of Global Marketing at Match Group, Mitra is focused on launching brands into new markets in the APAC region. Previous roles include Global Director of Brand Marketing at Plenty of Fish, where responsibilities encompassed global brand strategy and integrated campaign development, and Account Director positions at Thinkingbox and One Twenty Three West. Notable experience also includes leading marketing initiatives at Canterbury Coffee, Sleeman Breweries Ltd., and Famoso Neapolitan Pizzeria. Mitra holds a Commerce degree from the UBC Sauder School of Business and has furthered culinary studies at FERRANDI Paris.