Shir Saada

Shir Saada is an accomplished Employer Branding Specialist, Talent Acquisition Strategist, and DB Developer at Matrix DnA, where expertise in creating engaging content has significantly enhanced recruitment quality and diversity. As CEO and Founder of A Cake of a Song, successful management of social media platforms led to increased brand visibility and customer loyalty. Previously, as an HR & Employee Experience professional at Fattal Hotels, Shir's innovative strategies earned the Employee of the Year award in 2021. With a background as a Human Resources Manager in the Israel Defense Forces, collaboration with senior military officials and budget management was key. Educational qualifications include a Bachelor's degree in Human Resources Management and Services & Economy from Bar-Ilan University, along with a Master's degree in Law from The Academic of Law & Business - Ramat Gan.