Karine Texeira Lopez

Karine TEXEIRA LOPEZ is a seasoned marketing professional specializing in demand generation and strategic marketing communications. Currently serving as a Demand Generation Manager at Matrix Requirements, Karine develops and implements marketing strategies to drive revenue growth. Prior to this role, Karine held various positions at Hologic, Inc., where responsibilities included brand awareness, integrated marketing campaigns, and digital strategy implementation across multiple European divisions. Additional experience includes working as a Communications Project Manager at EDF, managing marketing communication for Intermarché, and leading projects at SURF, focusing on cross-media advertising. Karine’s educational background includes advanced degrees in brand strategy and marketing from IDRAC Business School and other institutions. Notable achievements comprise the creation of a successful health podcast and recognition with a Bronze Award in the Digital Category at the Grand Prix Stratégies in Health.