Luis Carlón

Luis Carlón has over 12 years of work experience in various roles. In 2021, they were appointed Head of Analytics at Matsmart - Motatos, where they are responsible for the company's data strategy and vision. From 2017 to 2021, they worked as Digital Analytics Manager at Bonava. From 2014 to 2017, they were a Web Analytics Consultant at Nordic Morning, mainly working for IKEA's global organization as web and app measurement architect and implementation responsible. From 2012 to 2014, they were an Ecommerce Marketing Manager at Metrika Consulting, responsible for technical sales and commercialization of Stata statistical software in Scandinavia. From 2009 to 2012, they were an Online Marketing Manager at Tourspain, where they developed and analyzed marketing campaigns. Lastly, from 2008 to 2009, they were a Statistics & Data Mining Technician at Ajuntament de Rubí, where they worked on official statistics, publications and urban planning studies.

Luis Carlón obtained a Master's Degree in Sociology from the Universitat de Barcelona between 2004 and 2009. In 2008, they attended the University of Essex for the Essex Summer School in Social Science Data Analysis. Additionally, they hold certifications from Adobe as an Analytics Developer and Analytics Business Practitioner, obtained in 2016 and 2015 respectively, as well as a Tealium Certified Professional Advanced Solutions & Deployments certification obtained in 2015.