Mattel
Suzanna Lakatos is a seasoned professional with extensive experience in packaging design, currently serving as the Sr. Director of Packaging Design at Mattel, Inc. since October 2013. With a focus on brand direction and strategy, Lakatos has effectively managed a creative department, translating innovative strategies into actionable business plans for the Barbie brand. Earlier roles include leadership positions in packaging design at various companies, such as Freelance and Lazoo Worldwide, where Lakatos developed unique branding strategies and collaborated with cross-functional teams. Holding a BFA in Communications Design/Advertising from Syracuse University, Lakatos has a track record of delivering impactful design solutions across diverse markets.
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Mattel
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Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.