Tory Shiroma

Tory Shiroma is an experienced digital merchandising professional currently serving as Associate Manager at Mattel, Inc. since October 2022, overseeing marketing activities for brands such as Barbie and Disney on the Mattel Creations e-commerce platform. Previously, Tory held various roles at Sanrio, Inc., including Product Lifecycle Manager for e-commerce, where responsibilities encompassed managing vendor relationships and marketing initiatives. Earlier positions included Associate Manager of Brand Marketing and Licensing Associate, contributing to product development and brand promotional events. Tory began a career in the toy industry as a Product Coordinator at Toy Quest and served as Assistant Store Manager at Build-A-Bear Workshop. Tory holds a Bachelor of Arts degree in Technical Theatre/Theatre Design and Technology from California State University, Fullerton.