Yen H. Nguyen

Yen H. Nguyen is an accomplished creative professional with extensive experience in brand marketing and visual communication strategies. Currently serving as Senior Creative Manager for American Girl at Mattel, Inc. since September 2022, Yen is responsible for developing marketing campaigns focused on product launches and brand affinity while ensuring brand integrity across various media. Previously held roles include VP Creative Director at Edelman, where leadership was provided to a team of six creatives, and Creative Director at Tru Kids Brands, overseeing global brand marketing for over 900 stores worldwide. Yen's career at Mattel dates back to 2016, with notable achievements in translating brand strategies into compelling creative solutions across multiple platforms. Other positions include Senior Art Director at TPN and various graphic design roles at Gemmy Industries Corporation and Urban Outfitters. Yen holds a Bachelor of Fine Arts in Graphic Design from The Art Institute of Dallas and an Associate degree from Dallas College.