Tru Kids Brands


Tru Kids is the proud parent of beloved brands, including Toys“R”Us®, Babies“R”Us®, Geoffrey the Giraffe®, Journey Girls®, Fastlane®, True Heroes®, You & Me®, Imaginarium®, and Just Like Home®. Established in 2019, Tru Kids is focused on growing its family of brands through innovative partnerships... Read more

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Employees

10,000+

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Yehuda Shmidman
Chairman & CEO, WHP Global
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Effy Zinkin
COO, WHP Global
Stanley Silverstein
Chief Commercial Officer, WHP Global
Simon Cartey
VP, Store Design & Innovation
Rich Ryan
Executive Director
Richard Barry
CEO Emeritus


Offices