Marketing and Branding

The Marketing and Branding team at Mattel is responsible for developing and executing innovative marketing strategies that enhance brand visibility and drive consumer engagement across the company's iconic toy franchises. This includes collaborating on global campaigns, managing partnerships, and leveraging insights to create compelling messaging and experiences that resonate with children and families. By integrating brand communication across various channels, the team ensures that Mattel's products not only inspire play but also connect meaningfully with diverse audiences worldwide.