Lizzie Bowen

Lizzie Bowen is a seasoned professional with extensive experience in digital testing and optimization, currently serving as the Senior Manager of Digital Testing & Optimization at Mattress Firm since November 2024. Previously, Lizzie held the position of Senior Data Analyst in Digital & Customer Experience Optimization at RITE AID from June 2023 to October 2024, and was the Digital Analytics & Optimization Manager at Tommy Bahama from April 2021 to February 2023, where significant contributions included the development of A/B testing programs and conversion rate optimization strategies. Earlier roles at Wunderman Thompson encompassed positions ranging from Digital Analyst to Marketing Sciences Intern, with notable achievements in managing testing roadmaps and data-driven recommendations for high-profile clients such as Microsoft and T-Mobile. Lizzie holds a Professional & Continuing Education Certificate in Data Analytics from the University of Washington and a Bachelor of Science in Business Administration from Southern Oregon University.