Karolina Haczykowska-Fidrych is an experienced marketing and public relations professional with a robust background in the luxury goods sector, particularly within the watch and jewellery industries. Currently serving as the Chief Executive Officer at My Minelli and HESE since 2022 and 2018 respectively, Karolina also holds the position of Head of Marketing and Public Relations for Poland at Liu Jo, Maurice Lacroix, and Esprit. Throughout a career spanning over two decades, Karolina has successfully managed brand image and marketing strategies for renowned companies including Cerruti, Chronoswiss AG, and IWC Schaffhausen. Karolina's academic credentials include a Master's degree in Sociology from Uniwersytet Kardynała Stefana Wyszyńskiego and postgraduate studies in Public Relations and Communication from the University of Warsaw.
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