Maurice Lacroix
Nastassia Ago is a seasoned professional in digital marketing and strategy with a robust track record in leading global marketing and e-commerce initiatives. Currently serving as Senior Manager of Digital & Marketing Activation at Maurice Lacroix, Nastassia oversees the formulation of omnichannel strategies aligned with organizational goals. Previous experience includes roles as Senior Executive Digital Marketing at Al Maryah Retail Company, where comprehensive digital strategies were developed, and as Digital Marketing Manager at Fairmont Hotels & Resorts, focusing on e-commerce growth. Nastassia's expertise extends to strategic consulting for Seddiqi Holding and digital transformation at ZENITH, part of LVMH. Educational credentials include a Certificate in Driving Digital Marketing Strategy from INSEAD and a Master of Science in International Business Development from Université de Neuchâtel.
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Maurice Lacroix
Maurice Lacroix is based in Saignelégier, located in the Jura region, an area noted for its watchmaking prowess. The past 40 years, the Swiss watchmaking company has produced watches reputed for their high perceived value and attention to details. In 2006, the Swiss watchmaking company designed and developed it first in-house movement and over successive years this has grown to 15 in-house Manufacture calibers. The company has won over a dozen major awards for its watches over the years, with industry panels recognizing its design, ingenious creativity and craftsmanship. Maurice Lacroix watches are distributed in 2’200 points of sale. It continues to grow, based on a winning formula of quality, reliability, ingenuity and determination, expressed through fresher and high perceived value designs backed by patented technologies. The company relentlessly seeks to deliver a new perspective on time to reward and accompany consumers in their quest of success. It is this “Passion for Progress” which is at the heart of the brand’s culture On July 1, 2011, DKSH, a Swiss company based in Zurich and the leading Market Expansion Services provider in Asia, acquired a controlling stake in the Maurice Lacroix group. With 780 business locations and 30,320 employees, DKSH is present in 36 countries and generated net sales of 10.5 billion Swiss francs in 2016.