Martin Lyberg

Martin Lyberg is a seasoned entrepreneur and investor with a strong background in the health and nutrition sector. Currently serving as Managing Partner at Quality Packaging Europe AB since May 2024, Martin has been an influential investor in Maurten since January 2016, a company renowned for its innovative hydrogel technology used by elite athletes. Martin held the position of Vice VD/Deputy CEO at LOHILO Foods AB from May 2021 to May 2024 and founded Superfruit Scandinavia AB in February 2007, leading it as CEO until May 2024, contributing to the rise of superfoods in Northern Europe. Previous roles include Management Director and Co-Owner at Paleo Nordic from April 2018 to December 2019, and Co-Founder and Investor at Vitamin Manager, an early pioneer in customized supplement subscriptions, which was sold to HSNG/Orkla in 2018. Martin holds multiple degrees in innovation and entrepreneurship from prestigious institutions, including Chalmers University and Halmstad University.