Michelle Smith

Michelle Smith has a diverse and extensive work experience in the digital advertising industry. Michelle started their career at 24/7 Media Inc. in 2002, where they held various product management roles and was responsible for the development and execution of the company's ad management solutions. Michelle also played a key role in launching new products such as mobile offering with SDK, video, and integrated RTB solution.

In 2014, Michelle joined Xaxis as the Vice President of Product Management before transitioning to AppNexus as a Senior Director. During their time at AppNexus, they originated business and competitive analysis to recommend adding a video offering to the publisher product line and oversaw triple digit revenue growth.

From 2018 to 2021, Michelle worked at Xandr as the Senior Director of Product Management. Michelle led the transition of the company's siloed video offering to become a core component of every product team, resulting in exponential growth. Michelle also prioritized client user experience and convergence.

Currently, Michelle is working at The Arena Group as the VP Product, Platform Technology. Details about their roles and responsibilities in this position are not provided.

Michelle Smith obtained a Bachelor of Arts degree in Psychology, with a minor in Statistics, from California State University, Bakersfield. The exact start and end years of their education are not specified.