Henrik Jacobson

Henrik Jacobson is a seasoned professional in business development and strategy, currently serving as Head of Business Development & Strategy at MAX Burgers since January 2017. In this role, Henrik leads a team dedicated to driving growth and enhancing the guest experience through strategic initiatives that merge business and technology. Previous roles at MAX included Head of Business Development and Business Development Manager, focusing on user experience and digital tools. Prior to MAX, Henrik held various positions at Candyking from January 2011 to January 2017, including Strategic Project Manager and Group Marketing Manager, where responsibilities spanned marketing strategy and project management. Early career experience includes roles as an Equity Analyst at HQ Bank and a trainee at Handelsbanken after completing master's degrees in Finance at Lund University and the University of Ottawa.