Aliza Gavra is an experienced professional in digital services and customer experience management, currently serving as a Digital Services Manager at Max מקס since September 2017. Previously, Aliza held similar roles at Maccabi Health Care Services from September 2013 to September 2017, after co-founding Better Plan, where Aliza was the VP of Sales for a workforce management solution from January 2009 to May 2014. Additional experience includes leadership positions in customer service consulting at IT Solutions, sales management at Kaplan Israel (Kidum Group), and customer service management roles at Osem Nestle Israel and Bezeq International. Aliza holds a Bachelor of Business Administration from Derby University Israel, obtained between 1999 and 2001.